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       Cooperatively established by Datang Telecom Technology Co., Ltd. and Xinhua News Agency in September 2010, Beijing Xinhua Ruide Technology Co., Ltd. is an internet service provider that engages in the publishing of digital content and in digital cultural product transactions.

       With its target goal of "building a globally leading cultural product transaction platform", Xinhua Ruide has been making the best of its advantageous resources and made continuous innovations to its business model. This has enabled it to form a business pattern that consists of "SNS community + digital cultural product transactions” and that is based on the Xinhua Ruide cultural product transaction service platform. The company has also become a leader among the social digital content service providers in China.

      Beijing Xinhua Ruide Technology Co., Ltd. makes use of Xinhua News Agency’s abundant news content resources and influence and also further integrates media from other press resources, publications and cultural media resources. Through this, and by utilizing 3G+Wifi wireless networks, the company provides services that allow users to subscribe to media, make payments, write and read commentary, make and read recommendations, make exchanges, and make friends. They also provide a variety of other services relating to digital cultural products, including news and information dissemination, the distribution of digital newspapers and periodicals, digital book publishing, audio/video, audio books, painting, calligraphy, photography and animation. The company provides 24-hour real-time access to news and information, including hotspot news and press photos, from Xinhua News Agency, Xinhua Photographic News, Xinhua Morning News, Xinhua Viewpoint, Web Hot Spots, Leisure Life and from the European Pressphoto Agency (EPA). Meanwhile, it also offers specially customized news and information like reference news, topic information and price watch services for its high-end and professional clients. Users can choose to download, read, listen and view multi-media digital content whenever they want through smart cellular phones, tablet PCs and other terminals.

   The Xinhua Ruide Service Platform was opened to the public in April 2011. At present, the number of its registered users has exceeds 1.2 million; the company’s target for 2012 is to reach a total of at least 10 million users. So far, dozens of companies including Xinhua News Agency, the Jilin Publishing Group, Zhejiang Publishing Group, Shandong Publishing Group, Shidai Guanghua Book Co., Guangming Daily, People's Pictorial, Ocean Butterflies International, Homestar Yitai Cultural Media Co. and other famous press publishing and cultural media companies in China have joined our service platform. These participating companies are able to independently launch, price, operate and manage their products according to the established process and are granted full autonomy in operation and management.

       Xinhua Ruide has developed a large, secure and stable mobile internet business function for its cultural product transaction service platform through the integrated application of cloud computation, e-commerce, SNS, DRM and other technologies. The platform supports open business models, independent operation, management of collaborators and multiple intelligent terminals. The platform’s digital rights management (DRM) system integrates the latest international OMA DRM standard. As the first digital content service platform in China to adopt such a standard, it can provide effective protection of digital rights, thus ensuring the legal rights and interests of copyright owners.

      Withits cultural product service platform serving as the bond and with its operation philosophy of practicality, efficiency, openness and of ‘all-win’, Beijing Xinhua Ruide Technology Co., Ltd. has created an integrated industrial chain that covers digital content resource integration, digital cultural product transactions, terminal customization and a channel for product promotion, and has also stimulated the broad cooperation of both ‘upstream’ and ‘downstream’ enterprises. By providing tailored services for a range of clients in different fields, Xinhua Ruide enables its users to have the most prompt, authoritative, comprehensive and meticulous reading, listening and viewing experience.


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